Changelog

What we shipped, and why

Every release that changed something you can see. Written the way we'd want it written if we were the ones reading it.

Last updated September 3, 2026

Automations

Birthday emails that arrive before the day

Date-based automations used to fire on the date itself, which is the wrong moment for most of what people want to send. A birthday discount is more use a week early. A renewal reminder is no use at all once the date has passed.

Send before, on, or after

Any date trigger, whether that's a birthday, an anniversary, or a date field you keep on a contact, can now fire up to 90 days either side of the date. Pick a direction and a number of days, and the journey starts then.

Choose the hour, once

Journey Settings now carries a send time for date-based triggers, so nobody gets a birthday message at 4am. It applies to every date trigger in that journey, and sends against each contact's own time zone, falling back to your workspace's when a contact hasn't got one.

Improvements

  • Date journeys repeat every year on their own, with no rebuilding
  • A contact enters once per date however the timing lands, so no accidental doubles
AIDeliverabilityDevelopersIntegrationsEmailAutomations

Peleka is live

Peleka is out of development and open to everyone. It started because email tools had drifted into bloated suites that charge by the seat, punish you for growing, and split the basics across paid add-ons. This is the version we wanted to use ourselves.

Everything in one product

Broadcasts with a block-based editor, visual automations that branch and wait, segments that keep themselves current, signup forms and landing pages, a template library, and analytics that go as far as revenue. No tier gates any of it: plans differ by contact list size and nothing else.

Deliverability handled for you

Add a sending domain and Peleka generates its DKIM, SPF, and DMARC records, works out who runs your DNS, and either hands you a one-click approval or the exact records plus your provider's own instructions. New domains warm up automatically over about two weeks, and sending pauses within seconds if bounces or complaints cross safe limits.

An MCP server, from day one

Connect Peleka to Claude and run your email marketing by asking. Sixty tools cover drafting, segmenting, scheduling, and reporting, and anything irreversible stops for your confirmation first, checked on our servers rather than inside the assistant.

Your store, wired in

Connect Shopify or WooCommerce and customers and orders sync on their own. Purchase history feeds segments that build themselves, so Recent Buyers, VIP Customers, Lapsed Customers and Cart Abandoners exist the moment you connect. Store events become automation triggers, including abandoned checkout, and last-touch attribution tells you which broadcast earned an order.

Built to be built on

Every workspace gets API keys scoped read-only or read-write, plus thirteen webhook events spanning the contact lifecycle, broadcast delivery, automation enrollment, and form submissions. Anything we haven't integrated with, you can.

Room for a whole team

Five roles from owner down to a read-only viewer you can hand to a client, with no per-seat charge on any paid plan. Compliance tooling covers consent capture, contact erasure, store data requests, and a self-serve export of your account.

Get started

Ready when you are

Free up to 500 subscribers. No credit card. Your first broadcast can be out in minutes.