Deliverability
The best email in the world is worthless in spam
Peleka authenticates your domain, builds its reputation up at a sane pace, and watches the numbers after you stop watching. Most of it happens without you doing anything.
01Setup
Three steps, and none of them involve reading an RFC
Add your domain
Type the domain you want to send from. Peleka generates a DKIM key for it on the spot, along with a DMARC record and the SPF setup, so you're never asked to work out what any of that means.
We find out who runs your DNS
Peleka checks your nameservers and recognizes eleven of the common hosts, GoDaddy, Cloudflare, Namecheap, Squarespace, Route 53, IONOS and Wix among them. What happens next depends on what your registrar supports.
Approve, or paste
Where your registrar supports one-click setup, Peleka hands you a link, you approve the change at your registrar, and the records appear. Where it doesn't, you get the exact records to copy and a link straight to your provider's own instructions for adding them.
02Warmup
Your domain earns its reputation on a schedule
A new domain that suddenly mails 40,000 people looks exactly like a compromised one. Peleka raises your daily limit in stages instead, and asks about your sending history up front so an established domain isn't held back for no reason.
| Stage | Daily limit | Watching for |
|---|---|---|
| Days 1 to 5 | 200 emails a day | Pauses above 5% bounces |
| Days 6 to 10 | 1,000 emails a day | Pauses above 0.3% complaints |
| Days 11 to 15 | 3,000 emails a day | Still watched every night |
| After that | No cap | Safeguards stay on for good |
The standard pace, which is what a new domain gets. A domain already sending regularly somewhere else moves through a faster 8-day version, and one that runs into trouble gets moved down to a slower, gentler track rather than stopped.
03Safeguards
It stops sending before a mailbox provider makes that decision for you
Peleka checks these after every single bounce and complaint notification, not once a night. A list problem pauses your domain within seconds and emails whoever owns the workspace.
5%
Bounce rate
Across your recent sending. Cross it and the domain pauses.
3%
Hard bounces
Addresses that don't exist. A stricter limit, because these hurt most.
0.3%
Spam complaints
Three in a thousand. Mailbox providers lose patience well before you do.
04Ongoing
Setup day is not the last time anyone checks
Your records get re-checked every week
DNS records have a way of vanishing during a website migration or a registrar switch. Peleka re-checks SPF, DKIM, and DMARC weekly rather than trusting the green tick from setup day, so a broken record surfaces before a campaign does.
Nobody sends from a Gmail address
Peleka refuses free-email sender addresses, because Gmail and Yahoo publish DMARC policies that tell mailbox providers to reject mail sent as them by anyone else. Senders have to sit on a domain you've verified.
New domains get vetted before they send
Peleka checks a new domain's age, whether it's a near-miss lookalike of a free-email provider, and whether a real site answers on it. Keeping bad actors off shared infrastructure is what keeps the good senders landing.
FAQ
Questions, answered
Do I need to understand SPF, DKIM, and DMARC to set this up?
No. Peleka generates all three for your domain and tells you exactly where they go. If your registrar supports one-click setup, you approve a change rather than editing anything by hand.
Which domain registrars does Peleka recognize?
Eleven: GoDaddy, Cloudflare, Namecheap, Squarespace (including domains that moved over from Google Domains), Bluehost, Hostinger, Wix, IONOS, Gandi, Amazon Route 53, and Network Solutions. If yours isn't recognized, you still get the exact records to add.
Does one-click DNS setup work with every registrar?
It works where the registrar supports Domain Connect, the standard behind that flow, and most don't. When yours doesn't, Peleka names your provider, links their own DNS instructions, and shows the records to paste in.
What is domain warmup and do I have to manage it?
Sending thousands of emails from a brand-new domain looks like spam, so volume has to build gradually. Peleka handles that for you: it asks how much you've sent before, picks a pace, and lifts your daily cap as you go. There's nothing to configure.
How long does warmup take?
About 15 days on the standard pace, moving from 200 emails a day to uncapped. Domains that have been sending regularly elsewhere go on a faster 8-day track, and a domain with a shaky start gets moved to a slower one.
What happens if my bounce rate spikes mid-campaign?
Sending pauses and you get told. Peleka checks the thresholds after every bounce and complaint notification rather than once a night, so a list problem stops within seconds instead of after another 40,000 emails have gone out.
Can I send from a Gmail or Yahoo address?
No, and no reputable platform will let you. Those providers publish DMARC policies instructing mailbox providers to reject mail sent as them by third parties, so it would land in spam. Send from your own domain instead.
More questions about how Peleka works? See all FAQs →
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