Analytics
See what's working. Do more of it.
Track opens, clicks, unsubscribes, and revenue per campaign. Watch audience growth over time and see which messages actually change subscriber behavior.
Open rate
61.2%
Click rate
8.4%
Revenue attributed
$12,480
How it works
What Analytics actually does
Campaign performance at a glance
Every broadcast comes with the numbers that matter: opens, clicks, unsubscribes, and which links people actually clicked.
- Opens, clicks, and unsubscribes for every broadcast
- Top clicked links, ranked
- Compare performance across custom date ranges
Audience growth over time
Zoom out from any single send to see how your list and engagement are trending, and how each automation step is performing.
- Track subscriber growth and churn trends
- See engagement trends across your whole list
- Break performance down per automation step
Revenue you can point to
See the revenue your emails are actually driving. Peleka credits an order to the broadcast a customer most recently engaged with before buying, using a 5-day window for opens and 30 days for clicks, for any connected Shopify or WooCommerce store.
- Last-touch attribution: credited to the broadcast a customer engaged with most recently before ordering
- Works identically for Shopify and WooCommerce
- An estimate rather than perfect accounting, the same tradeoff every attribution model in this space makes
FAQ
Questions, answered
What metrics do you track?
Opens, clicks, unsubscribes, top clicked links, audience growth, and revenue attribution, broken down per broadcast and automation.
How does revenue attribution work?
We use last-touch attribution. An order gets credited to the broadcast a customer most recently opened (within 5 days) or clicked (within 30 days) before buying, and it works the same way for Shopify and WooCommerce. It's an estimate, not perfect accounting, same as any attribution model.
Do I need a store connected to see revenue attribution?
You need a Shopify or WooCommerce store connected. Until then, or for a brand-new broadcast with no order history yet, revenue just shows as $0. That's expected, not a bug.
Can I filter by date range?
Every analytics view supports custom date ranges.
Can I see which links people clicked in my emails?
Every broadcast report ranks its top clicked links for you.
Can I track how my subscriber list is growing over time?
Subscriber growth and churn trends are both tracked over time.
Get started
Ready when you are
Free up to 500 subscribers. No credit card. Your first broadcast can be out in minutes.