Features

Audience & Segments

Know exactly who you're talking to

Your audience, organized. Combine attributes, engagement, and purchase behavior into smart segments that update themselves in real time.

VIP customersSmart
1,204
Abandoned cart · 7dSmart
312
Newsletter subscribers
8,940
tag = "vip" AND opened last campaign

How it works

What Audience & Segments actually does

Smart segments that update themselves

Built from your connected store's data, like purchase history or order value, and refreshed automatically. You're never sending to a stale list.

  • Built from store data like purchase history and order value
  • Refreshes on its own; no manual re-syncing needed
  • Ready to use in broadcasts and automations the moment they're created

Build your own with a condition builder

Combine attributes, tags, and engagement with AND/OR logic, and see exactly how many subscribers match before you save.

  • Combine multiple conditions with AND/OR logic
  • See a live subscriber count as you build
  • Save any segment for reuse across campaigns

Keep your list organized

Tags, custom fields, and bulk import tools cover everything that doesn't fit a smart segment. A dedicated suppression list keeps unsubscribes out of every send.

  • Tags and custom fields for any attribute you track
  • Bulk import with CSV field mapping
  • A dedicated suppression list to keep unsubscribes out of every send

FAQ

Questions, answered

What are smart segments?

Segments built automatically from your connected store's data, like recent purchasers or high-value customers, staying current without any manual work on your end.

Can I combine multiple conditions?

The segment builder supports AND/OR logic across attributes, tags, and engagement, and shows a live count as you build.

Can I import an existing list?

Bulk import contacts via CSV, with field mapping so nothing lands in the wrong column.

Do unsubscribed contacts stay out of future sends?

Peleka keeps a dedicated suppression list. Once someone unsubscribes, they're excluded from every future send automatically.

Can I target customers by how much they've spent?

Smart segments can be built from order value and purchase history for any connected store.

Get started

Ready when you are

Free up to 500 subscribers. No credit card. Your first broadcast can be out in minutes.