Automations
Journeys that run while you sleep
Build visual workflows triggered by signups, tags, dates, or purchases: welcome new subscribers, recover carts, and re-engage quiet readers without lifting a finger.
How it works
What Automations actually does
Trigger from what people actually do
Start a journey from real behavior instead of guesswork: a new subscriber joining, a tag changing, a store event happening, or a date on the calendar coming round again.
- New subscriber
- Tag added or removed
- Order placed
- Abandoned cart
- Birthday, anniversary, or any date field you store
- Before, on, or after that date, up to 90 days either way
Arrive before the day, not the morning of
A birthday discount is more use a week early, and a renewal nudge is no use at all once the date has passed. Date triggers fire up to 90 days either side of the date, or on it, at an hour you choose. They come back every year on their own, and each contact enters once per date however the timing falls.
- Up to 90 days before or after, or on the day itself
- Sends at your chosen hour in the contact's own time zone
- Repeats every year without you rebuilding anything
- One enrollment per contact per date, so no accidental doubles
Branch and wait
Lay out the whole journey on one visual canvas. Add wait steps between actions, and branch down different paths based on what a subscriber does next.
- Branch on whether an email was opened
- Add wait steps of any length between actions
- See the whole journey on one canvas
Stay in control while it runs
A live automation isn't a black box. Pause it, change it, and see how each step is performing without starting over.
- Pause or resume a live automation anytime
- Edit steps without starting over
- See performance for every step, not just the whole journey
FAQ
Questions, answered
What can trigger an automation?
A new subscriber joining, a tag being added or removed, an order landing, a cart getting abandoned, or a date coming round: a birthday, an anniversary, or any date field you keep on a contact. Date triggers can fire up to 90 days before or after the date itself.
Can I send birthday or anniversary emails?
Birthday and anniversary are built-in triggers, and any date field you keep on a contact works the same way. Choose whether to send on the day, up to 90 days before it, or up to 90 days after, and pick the hour it goes out. It repeats every year by itself.
Can I send a reminder before a renewal or expiry date?
Store the date on the contact, trigger from it, and set the timing to however many days ahead you want, up to 90. The same trigger handles the follow-up afterwards if you'd rather chase a lapsed date than pre-empt it.
Can I edit an automation that's already running?
Pause it, make your changes, and resume. Subscribers already in the journey don't get bumped out.
Can automations branch based on behavior?
You can branch on whether a previous email in the journey was opened, then send a different follow-up down each path.
Can I build a welcome email series for new subscribers?
Trigger an automation from a new signup and send a sequence of welcome emails with wait steps between each one.
Can I automatically recover abandoned carts?
Abandoned cart is a built-in trigger for connected stores. A recovery journey can start the moment someone leaves one behind.
Get started
Ready when you are
Free up to 500 subscribers. No credit card. Your first broadcast can be out in minutes.